AI systems don't just mention your brand. They build a structured mental model of what your brand IS — what concepts, attributes, geographies, and associations connect to it. Lattice surfaces that model and turns it into an actionable map.
Before AI can mention you correctly, it needs to understand you correctly. Lattice shows you the entity graph living inside every major AI system — and where it's wrong.
Map My Entity →Every major AI system functions on an internal knowledge graph — entities connected to concepts, attributes, locations, time periods, and other entities. When AI talks about your business, it's reading from this graph. When AI gets your business wrong, it's because the graph is wrong.
Lattice uses structured prompting to elicit each platform's internal entity model of your brand. The output: a visual map showing what AI thinks you do, where you operate, what industry you're in, what your strengths are, who you compete with — and crucially, what attributes are missing or wrongly assigned.
No other tool in the market is doing this in 2026. Lattice is genuinely category-creating — the product that turns "AI visibility tool" into "AI Reputation Management discipline."
A business cannot tolerate being misunderstood at scale. If ChatGPT associates you with your CEO's old company, if Gemini thinks you're a subsidiary of a competitor, if Perplexity has you in the wrong industry — every conversation about your brand starts from the wrong premise.
The Lattice output is visual, board-ready, and viscerally shocking the first time a customer sees what AI actually thinks about them. It's the report customers screenshot into investor decks.
Once identified, attribute gaps and misalignments become the most actionable input to your content strategy. Lattice doesn't just diagnose — it tells Authority Engine exactly what to publish.
A bespoke prompt sequence designed to elicit each AI platform's internal representation of your brand.
Industry, services, geography, target audience, expertise, competitive set — every dimension AI has formed a view on.
The same brand has different entity models in ChatGPT vs Gemini vs Perplexity. We map all of them.
What attributes SHOULD be in your entity graph but aren't. What's wrongly assigned. What needs correcting.
A board-ready visualisation of every concept AI systems associate with your brand, with connection strength scores.
Your entity model in ChatGPT vs Gemini vs Perplexity vs Claude vs Copilot. Identify platform-specific blindspots.
Strongly associated, weakly associated, wrongly associated — each connection scored against confidence and frequency.
What attributes your brand SHOULD have but AI doesn't know. The highest-leverage gaps to close first.
How your entity model compares to your closest competitors — where you're distinct, where you're indistinguishable.
Strategic memo on which attributes to strengthen, which to introduce, which competitor associations to weaken.
Start at the tier that matches your scale. Upgrade anytime. No setup fees. Cancel anytime — though our customers rarely do.
For established brands curious about AI perception. Quarterly entity audits, the core methodology, a clear starting point.
For growth brands actively shaping their AI identity. Monthly cadence, visual graph output, gap recommendations.
For brands competing for category ownership. Bi-weekly cadence, full competitor comparison, entity engineering programme.
AVI Pro measures whether you're mentioned. Lattice measures what AI thinks you are. AVI gives you a visibility score; Lattice gives you an identity map. Most customers run both — AVI for ongoing visibility tracking, Lattice for periodic identity audits and gap analysis.
As of 2026, yes. Other tools track mentions, sentiment, and citations. Lattice is the only product specifically designed to surface and visualise AI knowledge graphs about specific brands. We expect imitators within 18-24 months — which is exactly why we're building category authority now.
Three things. First, correct factually wrong attributes (most common: outdated services, wrong location, mistaken company associations). Second, strengthen weakly held attributes you want to own. Third, introduce attributes that are entirely missing — usually emerging service lines or repositioned offerings. Each becomes a content brief in Authority Engine.
Entity models update as AI platforms retrain or re-index. New attributes typically appear in models within 4-12 weeks of being established through citations, content, or directory updates. Lattice tracks the shift — you'll see your changes appear in subsequent monthly maps.
Yes — request one via the contact form and we'll send a fully anonymised Map-tier output so you can see exactly what you'd receive. No call required.
Take the free audit, explore the platform, or start a conversation. We respond within one business day.
Get in Touch