A standardised score, updated monthly, that quantifies how often, how accurately, and how favourably AI systems mention your business when prospects ask the questions that drive buying decisions.
Before you spend on positioning, content, or competitive defence — find out where you stand. AVI Pro is the diagnostic that makes everything else useful.
Start Measuring →AVI Pro runs a library of 30 to 300 industry-specific prompts (tier dependent) against ChatGPT, Gemini, Perplexity, Claude and Microsoft Copilot — every month, automatically. The prompts are the questions real prospects actually ask.
For each prompt across each platform, we capture whether your brand was mentioned, with what sentiment, against what context, and whether competitors appeared instead. The results are aggregated into the AVI Score — a single 0-100 number that becomes your baseline.
From month two onwards, you have something nobody else has on your brand: a longitudinal data series showing exactly how AI perception is evolving — and what's driving the change.
63% of B2B buyers now research vendors in AI tools before contacting sales. The conversation about your business is happening inside ChatGPT and Perplexity — without you, often without your knowledge, increasingly without your visibility.
Search rankings tell you who can find you. AVI tells you what AI says about you. By 2027, every CMO will need both. We help you start now, while the category is still emerging and the cost of catching up is still low.
Once you start measuring, you can't unsee. The AVI Score becomes the metric that drives every other decision — content, positioning, competitive strategy, even product naming.
During onboarding we generate 30–300 prompts specific to your industry, buyer, and competitive landscape.
On the 1st of each month, prompts are executed across all platforms. Responses parsed, scored, archived.
PDF report + live dashboard. Your AVI Score, trends, prompt-level wins and losses, recommendations.
Historical data accumulates from month one. By month six, you have insights no competitor can replicate.
A bespoke library built for your industry and buyer profile. Refined every quarter based on real customer prompt patterns.
ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot — across the full landscape, not just one.
When AI cites a competitor instead of you, we identify which, when, why — and feed it to Counter for a defence plan.
A weighted 0-100 score combining visibility, sentiment, citation depth, and prompt coverage. Trended over time.
Strategic insight you can read in 5 minutes, or a dashboard you can drill into for hours. Both delivered automatically.
Fully async. Onboard via form. Reports arrive monthly. Strategic questions answered via email. We respect your time.
Start at the tier that matches your scale. Upgrade anytime. No setup fees. Cancel anytime — though our customers rarely do.
For service businesses entering AI visibility. The entry tier — full methodology at the lowest commitment.
For growing brands with named competitors. Bi-weekly cadence, more platforms, full competitor tracking.
For established brands defending market position. Full coverage, weekly cadence, strategic memos.
SEO tools measure your visibility in Google search results. AVI Pro measures your visibility in AI-generated answers — a completely different signal, served by completely different platforms, increasingly driving more buyer research than traditional search. Both matter. AVI Pro covers the half nobody else does.
You could run 5 prompts manually. AVI Pro runs 30-300 prompts every month across 5 platforms with consistent methodology, structured parsing, historical tracking, and scoring. The work is automation-heavy, methodology-led, and impossible to replicate manually at scale. The defensibility is in the system, not the access.
Your first AVI Score lands within 7 days of onboarding. Meaningful trend data emerges from month two. The strongest insights — what shifts your score, which prompts respond to which interventions — emerge from month three onwards, which is why we offer no setup fees and easy cancellation.
We cover the five platforms that drive 95%+ of AI search traffic: ChatGPT, Gemini, Perplexity, Claude, Copilot. New entrants are added as they reach material market share. Tier coverage is documented per platform — Signal covers three, Lighthouse covers all five plus emerging entrants.
Yes. Customer data is encrypted, never shared, never used to train models. Aggregate anonymous patterns may inform our Signal Brief intelligence reports — but only with explicit customer consent and never in a way that identifies any individual customer.
Take the free audit, explore the platform, or start a conversation. We respond within one business day.
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